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Selected Case Studies in Small and Medium Enterprise: A Strategic Management Perspective

Editor: Suriani Sukri, Waeibrohieem Waemustafa & Jamal Hassan 

ISBN 978-967-5415-96-8

232 halaman

RM 58.00

6 inch x 9 inch

This book of compiled strategic management case studies attempts that area directly. The focus is on SMEs and the “variety of circumstances-Sun Tzu”. Each case, however small or big in their category into a manufacturing or service providing business they were given importance for the challenges they faced and the strategy lying there or implemented and steered clear of the impending disadvantages were duly annotated in each case. The mind storming discussion question added after each case study for making the strategic mind with numerous business strategic options possible by actively participating in the moderated discussion with their mentors.