In PRIORITISING PEOPLE: Exploring Approaches to Organisational Behaviour, delve into an in-depth exploration of the modern workplace, shedding light on the critical interplay between employee behaviour, organizational dynamics, and well-being, particularly relevant in the aftermath of the COVID-19 pandemic. As nations globally strive towards post-pandemic economic recovery and seek to enhance global competitiveness, this book chapter underscores the urgency of integrating Innovative Work Behaviour (IWB) into performance metrics, emphasizing the need for fostering innovation in an era shaped by Industrial Revolution 4.0 and Society 5.0. Examine the various factors impacting employee behaviour, incorporating the consequences of job insecurity on Counterproductive Work Behaviour (CWB) and the significance of gratitude in fostering Service-Oriented Organizational Citizenship Behaviour (SOCB). Uncover strategies to enhance employee well-being and engagement by examining factors such as self-efficacy, work-life balance and person-environment alignment; all deemed indispensable components for nurturing resilient and adaptable workforces in the wake of the pandemic. Concluding with practical insights, this book chapter highlights the crucial role of the workforce in driving organizational innovation, productivity and satisfaction, providing valuable guidance for business leaders striving to cultivate positive workplace cultures amidst the ongoing economic challenges heightened by the pandemic.