Artificial Intelligence (AI) in Social Sciences

Nur Salimah Alias, Mohd Juraij Abd Rani, Ahmad Nizam Che Kasim, Faiz Masnan, Noorazeela Zainol Abidin

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  • Artificial Intelligence (AI) in Social Sciences explores the transformative impact of artificial intelligence (AI) in various disciplines of business and psychology, showcasing its applications in Economics, Business, Marketing, Accounting and Psychology. In Economics, AI-driven models enhance forecasting accuracy and optimize decision-making processes. In the Business sector, AI-driven insights drive innovation, efficiency and competitive advantage across industries. In the Marketing domain, AI's ability to analyze consumer behavior and preferences revolutionizes targeted advertising and customer engagement strategies. AI's role in Accounting streamlines financial reporting, auditing, and fraud detection through automated processes and data analysis. Lastly, in Psychology, AI-powered tools are reshaping mental health care, improving assessments, and enhancing therapeutic interventions. Through diverse case studies and expert insights, Artificial Intelligence (AI) in Social Sciences’ illuminates how AI is reshaping these disciplines, offering a glimpse into the future of AI integration across various fields.

  • ISBN (Print): ISBN 978-629-7715-09-4

    Imprint: Penerbit UniMAP

    Publication date: 2024

    DOI: doi.org/10.58915/bk2023.037

    Size: 6in X 9in

    Price: RM50.00

    Pages: 156

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